Understanding the customer demands, preferences (which could even be latent in nature) and responding to them appropriately is the key to successful business. Today, customer data is available in plenty - they exist in multiple enterprise systems, customers share lots of information on social media and more. However, the challenge for businesses has been to scan through the loads of available information, establish association and derive actionable business insights.
Businesses rely on CRM analytics to help uncover customer insights. It's leveraged to effectively segment the customer base, devise strategy for customer acquisition & retention, personalize product/services offerings, measure campaign/customer promotion yield, monitor social media buzz, refine/realign business execution plan based on the pulse of the customer (and more)
Trendwise specializes in this domain and helps customers devise/design end-to-end CRM analytics implementation strategy to take their CRM practice to the next level